If you’re still writing Google Ads from scratch, or worse, guessing at what works – you’re leaving money on the table.
In this post, you’ll get:
✅ 5 of the best AI tools to write Google Search & Display ads
✅ Plug-and-play ChatGPT prompts to generate your ads in minutes
✅ A breakdown of when to use each tool and how to test fast
✅ Insider tips to improve CTR, Quality Score, and ROI
Let’s turn your ad budget into real returns.
🚨 Why AI Matters for Google Ads
Google Ads are expensive. Period. And writing high-converting headlines and descriptions isn’t about creativity — it’s about clarity, testing, and speed.
AI tools allow you to:
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Generate 10+ versions of your copy in seconds
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Test emotional vs. logical language
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Match your ad tone to landing pages
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Write faster without burning out your strategy team
The trick? Using the right prompts and the right tools.
🛠️ 1. ChatGPT (Free + Customizable)
💡 Best for marketers who want control and flexibility
Use Case: Write search and display ads with full customization
Prompt: Write a Full Google Search Ad Set
Write 3 Google Search ads for a product that helps [insert target audience] solve [insert problem].
Include 3 unique headlines per ad
2 compelling descriptions
Use the keyword: [insert keyword]
Keep headlines under 30 characters
Match tone to this landing page: [insert landing page or brand tone]”
Prompt: Write Display Ad Headlines + Descriptions
- Generate 5 headlines and 5 descriptions for a Google Display ad promoting [insert product or service].
- Audience: [insert buyer persona]
- Goal: [insert goal: click to site, retargeting, lead gen]
- Tone: [insert tone: casual, punchy, formal, humorous]
- Emphasize urgency, curiosity, or emotion.”
✅ Why use it: You can match voice to brand, iterate fast, and ask for rewrites
✅ Bonus tip: Feed in your top-performing ads and ask ChatGPT to clone the structure
🖼️ 2. AdCreative.ai
💡 Best for generating full ad sets (copy + images) quickly
AdCreative.ai is made for advertisers who want visuals + copy together, optimized for conversion. It can:
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Auto-generate 10+ ad creatives from your inputs
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Score each version for predicted performance
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Customize text + creative per platform (Google, Facebook, LinkedIn)
How to Use With Prompts:
First, prime ChatGPT to define the core benefits of your product:
“List 10 clear, short product benefits for a tool that helps [insert audience] save time and get better ROI on [insert task].”
Then, take those and plug them into AdCreative.ai’s “Text Input” field — it will generate copy + design layouts in one go.
✅ Why use it: Scales ad production for agencies and ecommerce brands
✅ Bonus tip: Run side-by-side tests on performance score to pick top 3 creatives
✍️ 3. Copy.ai
💡 Best for marketers who want speed + simplicity
Copy.ai has a specific “Google Ads Generator” tool designed to spit out ready-to-go copy fast.
Workflow:
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Go to the Google Ads tool
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Input your product name, description, and tone
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Select a few tone variations to compare
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Export and test
Prompt to Prime ChatGPT First:
“Write a 2-line product description and list of key benefits for a SaaS tool that helps small businesses improve their Google Ads performance.
Audience: solo marketers and startup founders
Make it punchy and benefit-driven.”
Copy this output into Copy.ai for more variation ideas.
✅ Why use it: Fast, no-brainer, easy for teams
✅ Bonus tip: Use in brainstorm sessions to unlock unexpected ad angles
📈 4. Jasper.ai
💡 Best for advanced ad copy with team workflows and tone training
Jasper allows you to write Google Ads using brand-trained tone models and deeper campaign context.
Prompt to Use Inside Jasper’s Campaign Builder:
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Campaign: “Google Search Ads for AI Prompt Vault”
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Tone: Expert + casual
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Product Description: “A vault of 200+ proven ChatGPT prompts for marketers”
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Audience: Digital marketers who want to save time writing content
Jasper will generate:
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Headlines under 30 chars
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Descriptions that align with landing pages
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Copy tuned for conversions
✅ Why use it: Ideal for scaling teams or advanced funnel builders
✅ Bonus tip: Use Jasper + SurferSEO combo to tune copy + landing pages for Quality Score
🔍 5. Writesonic
💡 Best for campaign-specific Google Ads generation with keyword focus
Writesonic includes a keyword-focused ad generator, great if you’re running PPC campaigns targeting long-tail search terms.
Prompt Flow:
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Select “Google Ads” generator
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Input your primary keyword
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Add brief product description
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Choose tone
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Generate 10–15 combinations for split testing
Advanced ChatGPT Combo Prompt Before You Start:
“Generate 10 Google Ad headlines targeting the keyword [insert keyword], using these tones:
Curiosity
Urgency
Authority
Emotion
Each headline must be under 30 characters and hint at a clear benefit.”
Feed these into Writesonic for variation layering.
✅ Why use it: Great for structured keyword campaigns
✅ Bonus tip: Pair with Google’s RSA best practices for even better ad scoring
🧪 BONUS: How to Test & Improve Your AI-Generated Ads
Use this ChatGPT prompt to fine-tune your winning ads:
“Take this ad and rewrite it in 3 ways:
Version A: Benefit-first headline
Version B: Question-style headline
Version C: Include a number or stat
Original Ad: [paste headline + description]”
Then test each one using Google Ads A/B split tests or responsive ad variants.
🧠 Final Thoughts: AI Doesn’t Replace Strategy — It Supercharges It
AI tools don’t make you a great marketer.
But they do let you:
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Move 10x faster
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Generate ideas you wouldn’t on your own
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Free up brain space for strategy, testing, and scaling
Start small: write one search ad set with ChatGPT, then level up to AdCreative or Jasper.
The marketers using AI well will dominate the next decade of ad performance.